8 Nov 2018, 09:30 — 1 min read
Definition: Brand awareness is the degree of consumer awareness of a brand and its related products. It refers to the level familiarity consumers have with a particular brand which may be due to its name, characteristics, logo, differentiated offerings etc.
Example: A company trying to enter into nutritional supplements space engaged with a fitness influencer on social media ahead of the it's products launch. This influencer marketing technique helped the company build brand awareness ahead of its product launch.
Business Insight: Brand awareness serves two functions. It ensures sustainable sales because of the brand value and repeat sales from loyal customer base and also prevents loss of customers to the competition.
Posted byGlobalLinker Staff
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