8 Aug 2018, 09:30 — 3 min read
Summary: Winning in the ecommerce space requires many elements to be in place, but a sound logistics and packaging strategy is an absolute essential. Learn how this can be done.
First impressions count. In an e-commerce business, secure packaging not only protects your product but is also the first impression the customer forms of your business. Creative and secure packaging is therefore vital and an opportunity for the business to create a positive brand identity. Packaging should thus be an integral part of every business’ marketing strategy. Moreover, proper packaging ensures that goods are not damaged, thereby minimising the chances of customers returning the goods, and thus reducing business costs.
Benefits of safe packaging
Efficient packaging plays a vital role in ensuring safe shipping of your products and moreover, builds your reputation as a trustworthy brand. As a sender, the onus is on you to ensure that the person opening your parcel at the other end does not find damaged goods.
Here are some simple guidelines for safe packaging.
1. Use your sense organs to determine if the package is travel worthy
2. Box should be rigid with flaps intact. Ensure that there is proper taping.
3. Make sure that there are no holes, tears or corner dents in the outer box.
5. Retail/ Tax invoice should be fixed on shipment
6. Following shipments are unacceptable:
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Disclaimer: The views and opinions expressed in this article are those of the author and do not necessarily reflect the views, official policy or position of GlobalLinker.
Posted byYogesh Gupta
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