26 Oct 2017, 4 min read
Anil Kumar shares how often negative publicity can put a brand in the public eye & help promote sales.
28 Apr 2017, 5 min read
Anil Kumar outlines the increasing prevalence of ‘nudging’ or psychological marketing that is used to push sales.
21 Apr 2017, 5 min read
A reflection on the fading importance of the traditional 4 P’s in marketing & how the foundation of marketing has been redefined.
27 Mar 2017, 5 min read
Anil Kumar, Founder of Planetworx, opines about the possibilities in technology in the future and its impact on us humans.
6 Feb 2017, 4 min read
Anil Kumar, Co-founder of Planetworx Technologies outlines what it takes for an entrepreneur's journey to be fulfilling even as they work towards business success.
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