With a customised ecommerce store created on GlobalLinker's ecommerce platform (Linker.store), Himani Gupta founder of Kriti Sustainable Livelihoods has found the ideal platform to showcase and sell products created by underprivileged women artisans.

A few months prior to the lockdown in 2020, Himani created the online store - https://kritikala.org/. The Kriti Kala ecommerce store features beautifully designed and sustainable products such as garments for women, men, children, home décor items, and cloth bags. During the pandemic they have also added a whole range of cloth masks to their online store.

With the ongoing pandemic, Himani realised the need to build a strong digital presence and the Kriti Kala ecommerce store caters to both B2B and B2C customers.

"Selling online is an absolute necessity. The USP of Linker.store is its supportiveness and that the platform is very easy to use," shares Himani. Watch the full interview below.

Also read: Start, build & grow your own fashion ecommerce business

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