Value Proposition - Business concept of the day

Value Proposition - Business concept of the day

Business Development

GlobalLinker Staff

GlobalLinker Staff

30 Jul 2018, 10:51 — 1 min read

Definition:  An innovation, service, or feature intended to make a company or product attractive to customers.


Example:
The value proposition of the app with a sophisticated ‘Maps’ feature is that it can help make travelling easier and faster for users.

 

Business Insight: A value proposition is a differentiating element for a brand. It can be the foundation for growth for a company.

 

 

 

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