Customer Relationship Management (CRM) - Business concept of the day
Customer Services & Relations
11 Sep 2018, 10:17 — 1 min read
Definition: Customer relationship management (CRM) refers to the principles, practices and guidelines that an organisation follows when interacting with its customers.
Example: Focusing on CRM helped the small business increase its foothold in its target market.
Business Insight: CRM is about building positive experiences for customers so as to grow a loyal customer base through policies, people, process and technology.
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